Accreditation Guidelines

As organizers, we want to make it easier for journalists to access information about our events and our company by means of accreditation. Accreditation is granted exclusively for the purpose of journalistic reporting.

Media accreditation can be obtained by:

Persons from Germany or abroad who can prove their journalistic (also photojournalistic) activity (with reference to the trade fair topic) as follows:

a) by submitting articles written by them which are not older than six months at the time of the event,

b) by presenting an imprint in which they are named as editors, permanent editorial staff or authors and which is not older than three months at the time of the event,

c) by submitting a written order from a full editorial office in the original with reference to the current trade fair,

d) by means of a web link to an online publication that is established in the respective industry community and has an appropriate reach. In these cases, an advance accreditation is necessary due to the increased examination effort. Such online media must have existed for at least three months, show regular entries and the last text relating to the trade fair topic must not be more than three months old. (In individual cases, there may be separate more detailed accreditation rules for bloggers and a separate status for bloggers).

e) by submitting proof that they work for school newspapers no more than six months old, or by submitting a valid ID from a youth press organisation, or by submitting a written confirmation from the school confirming editorial work for the school newspaper.

f) Holders of a valid press pass issued by a national or foreign journalists’ association.

We would like to point out that the presentation of a press pass is generally not the sole basis for accreditation. The trade fair organiser reserves the right to request further proof to verify journalistic activities in accordance with points a – e.

The legitimations should be presented in German or English. In individual cases, the trade fair organiser reserves the right to additionally request the presentation of a valid identity document with a photograph. There is no right to accreditation. If necessary, the trade fair organiser may exercise his domestic authority.

The following groups of persons will not be accredited:

People without journalistic credentials, such as customer advisors, sales managers, advertising managers or webmasters, PR consultants and private escorts.
Germans resident in Germany who present a foreign press card.
People presenting a written order from a freelance journalist.
People who are exclusively active privately in social networks.